Brands looking to break into the Chinese social media game often want to connect with growing communities, like those found on Xiaohongshu (Little Red Book), but don’t know where to start. Over 800 million active internet users in China make up the world’s largest and most exponentially expanding e-commerce economy.
Instead of open global social platforms such as Facebook and Twitter, Chinese developers have created an ecosystem of social media apps that are compliant with the government’s strict censorship laws. No app has risen more meteorically than Xiaohongshu, the lifestyle-focused shopping and review platform, that Westerners are likening to Instagram.
Many global companies looking to connect with the increasingly large number of consumers in China didn’t understand the way that Chinese people interacted and used the platforms, creating tone-deaf campaigns that fell flat. Download our 10-page report to learn more about:
- Why Chinese social media has remained such an enigma
- Why global brands can’t ignore China’s social networks and how harnessing social data can unlock new markets
- The how and why of brands interacting with Xiaohongshu that have had significant successes
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.