Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years. In today's fast-moving world of social media and online content, trends are elusive, challenging to pinpoint, and even more challenging to predict. Fortunately, modern-day technology allows companies to tackle trend analysis with ease.
Explore the story of a global meat processing company interested in the recent rise of meat replacement products. The company wanted to understand the influences behind this consumer trend and predict its trajectory. It had early-stage plans to launch a meat replacement line of its own and needed to understand the messaging and strategies of major players in the industry.
After implementing insights found in Signals
, Synthesio's advanced trend analysis software, the brand saw a 15% increase in profits and an 18% increase in organic online conversations.
Download the 11-page report to see a step-by-step breakdown of how to implement crucial findings from trend analysis into your strategy.
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.