Trend analysis is a crucial component of market research. Conversations taking place online change quickly in both topic and tone. Without the ability to listen to what consumers are talking about in real-time, it becomes difficult to keep up with the trends that can help boost online consumer engagement.
Specifically, brands need to adjust their marketing campaigns and business strategies based on what their consumers want, what is happening in their industry, and in the world.
Easier said than done. Understanding what changes are taking place, and their
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