Three athletic giants rule the world of global technical sportswear. Nike, Adidas, and Under Armour
are names of companies that have all but cornered the quickly growing market. The crux of the success of these companies lies with their strategic usage of influencers in their advertising campaigns. Synthesio’s social listening software allows us to dig deep into what people are saying online about these brands.
Some of the biggest names in sports like Cristiano Ronaldo, Leo Messi, Neymar, LeBron James, and Steph Curry
can leverage their dedicated fan bases to generate awareness for athleticwear brands that pay them handsomely to do so.
The question remains how and why this influencer based advertising strategy works. The answer to these questions can be uncovered by utilizing Artificial Intelligence fueled trend detection found in Synthesio’s social intelligence suite.
Download Synthesio’s 19-page Social Media ROI report to uncover:
- How sports influencers use their large social media followings to boost brand awareness
- The power of fan bases to boost the sales of collaboration projects with athletes
- Top athletic brand marketing and promotion strategies
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.