Social Media Monitoring the Fast-Paced Landscape of Climate Change Conversations

Climate change is not a new reality— scientists have known about the warming nature of the Earth’s atmosphere for approximately 30 years. A sense of urgency and responsibility has landed on the shoulders of a new generation, leaving them with no choice but to deal with the fallout.

Using the latest social media monitoring techniques, we identified what conversations are the loudest. We gained insight into how consumers have reacted to the environment around them by observing people’s feelings about our changing climate. And we gathered business insights on what consumers care about most, which can be used to drive company roadmaps and investment decisions.

This in-depth report aims to tackle the who, what, where, and why of climate change conversations by analyzing millions of mentions from online users. This report is a must-read for environmentally-conscious businesses, filled with data-driven charts, and real-world examples.

Download the 45-page social media monitoring report to discover:

1. Sentiment analysis of online communities about the causes of climate change
2. Detailed content analysis of the effects of climate change, and proposed solutions
3. Easy-to-understand visuals of trends
4. User demographics and influencer insights