Social media marketing is growing rapidly. Everyday there is something new to learn, but before we get ahead of ourselves, let’s get down to the social media marketing basics.

We put together the ultimate social media marketing dictionary that every marketer should keep in their bookmarks. It’s comprised of definitions that will get you through tomorrow’s social media marketing meeting, that upcoming meeting you have with your boss about Snapchat or the next social media focused event you’re going to.

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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