Moving from Social Listening to Social Media Intelligence

Social media measurement is a lot more than tracking Facebook likes and Twitter followers. Monitoring your brand’s presence on social media shouldn't be complicated. The KPIs you track need to be simple, reflect online marketing initiatives, and your business goals. With objectives and relevant KPIs set, you'll be able to assess campaign performance, demonstrate business impact, and use social media data to make business decisions.

In this Social Media Intelligence guide, you will learn how to:

• Make sense of all that data
  
• Focus on the right information
  
• Measure Return On Investment (ROI)
  
• Fuel business strategy and business outcomes