Social Media Intelligence Guide


Moving from Social Listening to Social Media Intelligence

An essential step for success is to tie social feedback to non-social data and make sure that social media does not live in a silo. Integrations could be with your customer relationship management system, business intelligence tool, customer-care platform, or any of your other social marketing platforms.

Once formerly siloed teams across your business are finally connected by data, people, and systems, you’ll be able to add business value and make smarter decisions. Social Media Intelligence done right will help your business:

  • Make sense of all that data
  • Focus on the right information
  • Measure Return On Investment (ROI)
  • Fuel business strategy and business outcomes

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