THE IMPACT OF TRUMP & AMAZON
Amazon's tremendous growth since the turn of the century has transformed the way retailers do business. Their rise to the throne of e-commerce has left American stalwart brands on unsteady ground, with Toys R Us the latest victim of Darwinian economics. Big business and U.S. politicians have a well-documented love-hate relationship that dates back to the days of Teddy Roosevelt’s trust-busting. Since the middle of 2017, Donald Trump has posted 13 tweets critical of Jeff Bezos and his empire – and each has resonated across the social graph.
We studied the last 12 months of mainstream and social media
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