Every day, many conversations are happening across social networks about your brand, your competitors, and your industry. What if one of these conversations has the potential to escalate into a full-on crisis? Are you prepared? Companies must have tools in place to respond promptly, accurately and confidently during an online emergency. If history tells us anything, it's that a company's image can be impacted positively or negatively based on how teams publicly handle an incident on social media.
In this guide, we'll go over how to:
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