What’s your social media crisis management plan?

Every day, many conversations are happening across social networks about your brand, your competitors, and your industry. What if one of these conversations has the potential to escalate into a full-on crisis? Are you prepared? Companies must have tools in place to respond promptly, accurately and confidently during an online emergency. If history tells us anything, it's that a company's image can be impacted positively or negatively based on how teams publicly handle an incident on social media.

In this guide, we'll go over how to:

  • Beware of Growing Comments
  • Watch for Data Spikes
  • Setup Real-Time Alerts
  • Create a Crisis Response Plan

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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