In many homes in India, watching television is a central family routine. The nation's massive media industry reaches a domestic audience of 1.3 billion, not to mention international audiences worldwide. 

In recent years, however,  OTT (over-the-top) media services, such as YouTube and Netflix, have disrupted the industry. Fueled by the rapid rise of smartphone usage in India, the nation's media landscape is changing fast.

Ipsos, our parent company, wanted to understand how online and offline content stack up against each other in the viewer’s mind. Because today's viewers frequently use social media to share their opinions about the media they consume, social media analysis was a fitting tool for this study.

Through social media analysis via Synthesio's Social Listening Dashboards, the team explored:

  • Themes found in India's most-talked-about shows and movies, like Sacred Games and Ghoul
  • How themes differ between traditional media and OTT content
  • Honest opinions of content providers, like Netflix, Amazon Prime, and Hotstar
Download the 12-page report to understand the drivers that influence viewers' streaming choices in India, as well as future trends for the industry.

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

Download the report now.

Your privacy is important to us.

Optionally paste or type content here.

Synthesio is trusted by global brands including ...