How to Optimize Your Social Listening Dataset to Drive ROI

Many businesses struggle in wading through the massive amounts of data that Social Listening provides. As a result, their Social Listening strategies quickly become stagnant – relying solely on spikes in overall volume or sentiment to drive business decisions.

At Synthesio, we believe that social listening is a discipline – and like any discipline, it takes practical experience and a little savvy to elevate habitual work into an art form. In the third part of our Social Listening, So What? Series we’ll explore the multitude of ways a dataset can be refined and optimized to turn raw information into valuable, actionable Social Intelligence.

Watch our on-demand webinar to learn how to:

  • Refine boolean queries with smart keyword choices
  • Optimize sourcing of owned/earned channels to develop a dataset relevant to specific business needs
  • Choose the right KPIs and data visualizations per Social Intelligence use case
  • Leverage enriched qualitative data to segment audiences
  • Filter through noise to spot emerging trends and potential opportunities

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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