Brands have long been aware of the power that influencers have on purchasing behavior. In recent years, rapid investment in social influencer marketing has occurred across nearly all industries, from athleticwear to kitchen appliances.
The cost-effectiveness of social influencer marketing makes it a popular choice for many brands, but perpetually shifting trends and a vast sea of influencers makes it a confusing, and sometimes disappointing, venture. However, this doesn't mean that social influencer marketing isn't effective. It only means that a data-driven approach is needed to leverage it.
In our report, we're showing you how to...
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