Learn how to gain "shopper intel" online with social customer care.

Social media has fundamentally changed the way customers interact with brands by giving them a megaphone to broadcast their opinions and experiences to the world. This presents both challenges and opportunities to companies trying to differentiate and succeed. Leading organizations are starting to realize that if done right, customers will buy more and potentially become brand advocates.

In this guide, we will show you six social customer care strategies to provide real-time, world-class customer service across the social web and turn negative experiences into opportunities. Included in the guide:

  1. Listen to Your Customers
  2. Engage and Collaborate
  3. Manage Customer Relationships with Care
  4. Use Customer Feedback to Improve and Solve Problems
  5. Learn Who Your Customers Are
  6. Reward Your Brand Advocates

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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