What are the retail industry trends on social media?

As we were looking for retail industry trends, we decided to study the last 12 months worth of online conversations about struggling brands in the brick-and-mortar sector to surface insights about how consumers feel about traditional retailers in jeopardy. Our analysis uncovered passionate support for specialty brands like Toys R Us & Foot Locker, but widespread indifference to the plight of department store stalwarts JCPenney and Sears.

Insights Provided by Ipsos

Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.