As we were looking for retail industry trends, we decided to study the last 12 months worth of online conversations about struggling brands in the brick-and-mortar sector to surface insights about how consumers feel about traditional retailers in jeopardy. Our analysis uncovered passionate support for specialty brands like Toys R Us & Foot Locker, but widespread indifference to the plight of department store stalwarts JCPenney and Sears.
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