A COMPLETE GUIDE
Pharmaceutical enterprises are under a constant microscope on both mainstream and social media. They must be prepared to manage the scrutiny caused by government regulations while also preparing for crisis response to events out of their control. The Synthesio Social Intelligence Suite allows pharma companies to measure social and mainstream media’s impact on their brands and their competitors.
In this guide, we outline seven pharmaceutical marketing strategies that can drive successful social listening programs throughout your organization.
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for social media intelligence.
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