Social media, blogs, and forums have proven to be the most important resource and platform for disease and illness-specific communities. Patients/caregivers use social networks and forums to seek solutions and share experiences, while advocates look to share treatment information and to provide support to the community at large. Effective implementation of Social Intelligence also helps important stakeholder groups – including healthcare professionals – to understand all the issues, pain points, and topics of importance that frequently engage the community in conversation.
In our on-demand webinar with Social Intelligence expert, Greg Roth (Synthesio, VP Global Marketing), provides pharma brands with guidelines for implementing a sustainable Social Intelligence framework at scale.
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Click here to watch Part 1 of our webinar series to learn how to find actionable insights in Social Intelligence data.
Click here to watch Part 2 of our webinar series to learn how to develop a Social Intelligence Ecosystem.