How Paprika Uses Audience Insights to Help Clients Develop Their Brand Strategy
Case Study
Learn how agency Paprika uses Synthesio Profiler to help clients target their audience with more impactful content
Paprika is a creative agency helping brands elevate their marketing strategy and hit their campaign KPIs. It’s their job to provide a full picture of the people that matter to their client’s brand - helping them understand the lifestyle and behaviours of their target audience and uncovering how to engage them most effectively.
Download our case study and see how Paprika has used Synthesio's audience insights tool Profiler to help brands such as Legrange and Les Arcs :
- Adapt their brand's identity and messaging to the interests of their target audience
- Boost brand awareness and engagement across online channels
- Increase sales by enriching the customer experience
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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