Paprika’s client, Deep Nature, a luxury spa & wellness brand, wanted to maximize the return on investment for their planned Black Friday Facebook ad campaign. Deep Nature wanted to understand which target audience they should focus their campaign on, and how to create more attractive, impactful content — all with the same advertising budget as their Black Friday campaign the previous year. To do this, they needed to understand the specific characteristics of their target audiences, to drive smarter, data-backed campaign planning.
Download our case study to see how Paprika turned to Synthesio’s audience insights tool, Profiler, to uncover the characteristics of Deep Nature’s most valuable audience and understand the type of content that would resonate best with them.
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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