Brands need to do background research to know that their marketing campaigns will succeed when implemented. Explore the story of a global cosmetics company that needed a way to monitor the results of a content campaign and compare it to that of its competitors.
The ability to measure the effectiveness of multiple channels at the same time is critical for brands looking to connect with customers at every stage of their online interactions. In this (5) page report, you will learn:
- How having all brand mentions in one central location makes it easy to pull out the insights that matter using AI-driven solutions
- Which data-proven methods allowed for the brand to resonate with their target audience
- How the brand went from underperforming to boosting their sales numbers by 21% using a multi-channel marketing strategy
Using Synthesio’s social listening capabilities, the cosmetics brand was able to flesh out a thorough strategy for their future marketing campaigns. Read more by downloading the report.
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.