Many brands want to dive straight into using market research software to better their brand, but often don’t know where to start. With such a vast ecosystem of competitors and seemingly infinite directions that companies could move with their brand, it can be challenging to know when it’s the right time to drive change in new niches.
Explore the story of a global fast-casual beverage chain’s struggle to stay on top of emerging trends in dairy alternatives to serve their customers better. By tracking competitors’ social media strategies, the brand was able to understand their successes and shortcomings, which helped to inform the next steps taken. Using data-proven discoveries, our client rolled out new offerings that satisfied a more extensive range of clientele.
Download the 8-page report to learn how market research software can illuminate the competitor landscape and surface essential consumer insights.
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.