Many brands want to dive straight into using market research software to better their brand but often don’t know where to start.
Explore the story of a global fast-casual beverage chain’s struggle to stay on top of emerging trends in dairy alternatives to serve their customers better.
Download the full story to learn how market research software can:
- surface new trends on the dairy alternatives market
- understand why these trends are rising
- observe how consumers are talking about these trending topics
- surface essential consumer insights to drive product innovation strategy
- determine best performing content for a data-backed content planning
- gain business performance
Using data-proven discoveries, our client rolled out new offerings that satisfied a more extensive range of clientele.
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.