Use Case Story: How Market Research Software Drives Consumer Insights
Many brands want to dive straight into using market research software to better their brand but often don’t know where to start.
Explore the story of a global fast-casual beverage chain’s struggle to stay on top of emerging trends in dairy alternatives to serve their customers better.
Download the full story to learn how market research software can:
Using data-proven discoveries, our client rolled out new offerings that satisfied a more extensive range of clientele.
Explore the story of a global fast-casual beverage chain’s struggle to stay on top of emerging trends in dairy alternatives to serve their customers better.
Download the full story to learn how market research software can:
- surface new trends on the dairy alternatives market
- understand why these trends are rising
- observe how consumers are talking about these trending topics
- surface essential consumer insights to drive product innovation strategy
- determine best performing content for a data-backed content planning
- gain business performance
Using data-proven discoveries, our client rolled out new offerings that satisfied a more extensive range of clientele.
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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