Uncover the power of the patient voice
Healthcare-focused Social Intelligence & Text Analytics
The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. By combining the technological and social expertise of Synthesio with Ipsos’ bespoke healthcare approach and text analytics solutions, we unlock the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.
Watch our brief video and explore key features and benefits of our Social Intelligence & Text Analytics offering, which will amplify your understanding of patient conversations, drivers and behaviour online.
Learn how our unique solution:
- Provides social data and data visualisation through an interactive dashboard, allowing digital marketing to monitor KPIs in real time.
- Enables a deep dive into perceived market structure, brand positioning, perceptions and associations – all the insights teams need to measure and monitor relative strengths of their brands.
- Offers text analytics, based on state-of-the-art AI algorithms, tailored to work with medical and pharma-specific terminology.
- Offers an automatic adverse event reporting capability, powered by the latest deep learning algorithms.
- Leverages the latest AI, paired with human intelligence, turning analysis into insights – and insights into a story.
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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