Effective influencer marketing programs carefully curate influencer voices from within the relevant social conversations, understand the voice of these opinion leaders, and engage them in meaningful ways. Influencer panels allow brands to identify the “long tail” of influence. This helps brands drive influencer marketing at scale, identify upcoming influencers, and measure influencer opinion about their brand and products.
Read our guide to learn how to:
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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