Influencer marketing can be extremely profitable. Yet brands often grapple with deciding who the face of the brand should be. Many companies, particularly global brands and luxury houses, actively partner with established celebrities due to their enormous influence and following. However, working with major celebrities in an influencer marketing campaign exposes brands to the risk of hurting the image of both the brand and the star.

Fortunately, there's an easier way to do this. Using music star Lizzo as an example, we break down a strategic approach to finding the right celebrity for your brand to minimize risk and maximize ROI and brand visibility.

Download our 9-page report to explore:
  • 5 steps to develop a well-rounded influencer marketing strategy
  • How to use Synthesio's social media intelligence dashboard to uncover an individual celebrity's strengths, mission, and relationship with the public
  • How to find the overlap between a celebrity's fan base and your brand's target audience using Profiler, an audience analysis tool

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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