Social Listening is new territory for government agencies and has become a necessity over the past few years, to fully understand the communities they serve. Social media holds the thoughts and opinions of communities around the world and government agencies can leverage Social Intelligence tools to listen and analyze these mentions. The opportunity to integrate social, community engagement, and crisis and reputation management into their marketing plans is something that no government social media team will want to miss out on.
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Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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