Consumer Sentiment Around Sustainability
Use Case Story
Learn How a Major CPG Company Rethought Their Packaging Practice
Most businesses have made efforts to make their brand more sustainable in response to a global cultural movement towards protecting the environment. One worldwide CPG manufacturer and retailer wanted to understand the drivers behind the growth in sustainable behavior among consumers. By using Synthesio’s social listening dashboard capabilities, the company uncovered what they could do to contribute to the movement to drive positive change and happier customers.
Knowing customer sentiment about crucial business decisions makes all the difference in understanding your target audience.
Download the 9-page use case story to learn more about:
Knowing customer sentiment about crucial business decisions makes all the difference in understanding your target audience.
Download the 9-page use case story to learn more about:
- How leveraging artificial intelligence saves you time and gives you answers
- The context behind the CPG company’s competitor’s successes and failures
- What solutions were implemented to drive growth and positivity among customers
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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