Watch our on-demand webinar with Adweek & Imagination

Social listening can provide your organization with a wealth of audience and competitive data. But do you have a plan to analyze and leverage what you’ve captured? Using a combination of organic listening, interaction monitoring, and audience profiling, marketers are able to improve customer experience by delivering highly engaging content to their most relevant targets across all the right media channels.

Watch our on-demand webinar to find out six ways you can immediately put social listening data into action. You’ll also hear from agency Imagination about how they’re using social listening for their client Ford Motors.

This on-demand webinar will cover:

  • How competitive intelligence can be turned into audience intelligence
  • How sentiment and affinity can be beacons for media, partnership, and content planning
  • How social listening can transcend campaign monitoring to become a vital part of the marketing optimization playbook

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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