After months of paralyzing lockdowns, most Southeast Asian countries are now reopening their economies. The pandemic forced huge adjustments on how people work, play, and live; large segments of people report a loss in income and express fear of an uncertain future. As businesses are now looking forward to economic recovery and a gradual return to normalcy, brands have to acknowledge the evolving consumer attitudes and behavior and act upon consequently in order to remain relevant in the market.
In a time when fresh data is critical, we take a look through the social data lens to uncover:
- The new and unexpected consumption habits with a comparative analysis between markets and regions for a global perspective
- Case studies of brands who were successful and those who missed the mark in remaining relevant to consumers
- Practical tips for brands to adapt both communications and offerings in an unprecedented market context
Hear Payal Maheshwari
, who leads Ipsos’ Social Intelligence and Innovation practice in Singapore, and Andrew Bonnici
, Senior Synthesio Solutions Engineer, engage in a lively dialogue driven by data-backed findings and brands use case stories.
Country Service Lines Group Leader,
Innovation & SIA, Ipsos
Senior Solutions Engineer,
Synthesio, an Ipsos company
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.