After months of paralyzing lockdowns, most Southeast Asian countries are now reopening their economies. The pandemic forced huge adjustments on how people work, play, and live; large segments of people report a loss in income and express fear of an uncertain future. As businesses are now looking forward to economic recovery and a gradual return to normalcy, brands have to acknowledge the evolving consumer attitudes and behavior and act upon consequently in order to remain relevant in the market.

In a time when fresh data is critical, we take a look through the social data lens to uncover:
  • The new and unexpected consumption habits with a comparative analysis between markets and regions for a global perspective
  • Case studies of brands who were successful and those who missed the mark in remaining relevant to consumers
  • Practical tips for brands to adapt both communications and offerings in an unprecedented market context
Hear Payal Maheshwari, who leads Ipsos’ Social Intelligence and Innovation practice in Singapore, and Andrew Bonnici, Senior Synthesio Solutions Engineer, engage in a lively dialogue driven by data-backed findings and brands use case stories.


Payal-headhsot.png andrew-headshot.png
Payal Maheshwari
Country Service Lines Group Leader,
Innovation & SIA, Ipsos
Andrew Bonnici
Senior Solutions Engineer,
Synthesio, an Ipsos company

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

Your privacy is important to us.

Optionally paste or type content here.

Synthesio is trusted by global brands including ...