How Social Insights are Preparing Brands for an Unconventional Summer

To fully understand how widely the coronavirus crisis has impacted human beings globally, it is essential first to get a holistic view of how people are taking care of themselves. To do so, global business leaders, turn to Social Listening to derive insights and turn their findings into tactical business plans.

Download our on-demand webinar to hear from Synthesio and Ipsos on exciting new insights about the human experience through the lens of the pandemic. Using a combination of voluntary social discussions and in-depth qualitative exploration from Ipsos Social Intelligence Analytics’ Weekly Tracker, we will share what we’ve discovered about health and wellness trends under the lens of the upcoming summer 2020. Many people across the globe are grappling with the profound changes that COVID-19 has made on their lives. We will explore these new habits and coping mechanisms and discuss how people are handling derailed summer plans.

Hear Menaka Gopinath, who leads Ipsos’ Social Intelligence and Online Communities practice in North America, and Vijay Renganathan, Vice President of Synthesio Global Solutions, engage in a lively dialogue driven by data-based findings and initial hypotheses on what comes next.