Today, a company's digital presence is often indicative of its product performance and customer satisfaction. You might know this firsthand about your own company, but many teams overlook the advantage this provides in terms of competitor analysis. Social data gives brands a never-before-seen method of benchmarking their competitors, understanding their digital voice and strategy, and measuring the satisfaction of their customers.
In this case study, a leading corporation with multiple beverage subsidiaries wanted to expand into the beer or hard seltzer industries. Its team understood the influence of social media on purchasing behaviors and consumer attitudes. It turned to Synthesio's social listening
software to analyze the digital landscape of the market before deciding on a new product line.
Download the 12-page report on competitor analysis to see:
- The unique differences among online communities of beer fans and hard seltzer fans
- Which beer and hard seltzer products are gaining the most attention online and why
- 4 steps to approaching competitor analysis for any industry
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.