Marketers understand that being well aware of their own brand’s presence, brand health, campaigns, and audiences is a must. It’s logical then, to have a similarly deep understanding and strategy for these core areas for your competitors.

In the past, this hasn’t always been easy. When relying on traditional market research techniques such as focus groups and surveys, brands often had trouble convincing loyal customers of their competitors to participate. Even when some agreed, reaching scalable sample sizes was nearly impossible.

The rise of social media, and now Social Media Intelligence, makes it easy to access the same information a marketer wants to have for their own brand, for their competitors.

This guide will take you through four core areas that you need to analyze to harness the information social media platforms provide. And, the guide will help you use that information to improve your marketing and business strategies through enhanced competitive intelligence.

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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