Campaign Analysis User Guide
4 Questions That Must Be Asked, And How to Answer Them
Campaigns take work. Any marketer that has been involved in planning and executing campaigns knows that it is no trivial task. Then why spend time and resources planning, launching, and running campaigns without thoroughly evaluating their efficiency and performance?
Question by question, a Social Media Intelligence program can help you improve the outcome of your campaign by asking yourself:
- How much are audiences talking about your brand during and after your campaign?
- What are your audiences saying, and what is the overall sentiment surrounding these conversations?
- Who is participating in these conversations?
- Is your campaign driving revenue and a Return On Investment?
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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