Today's social media phenomenon takes brand health tracking to new heights. Now, brands are able to leverage a two-way relationship where they can directly engage with customers and, in turn, analyze social data to understand the consumer. The challenge is to gather and study the data in a seamless, accessible way.
Synthesio's client, a global financial institution, noticed growing competition in the financial technology, or fintech, industry and wanted to bolster its brand reputation of being a longstanding, trustworthy bank. It
wanted to expand its consumer banking customer base, encourage customer loyalty, and understand the needs of its target audience.
After implementing insights found in Synthesio's brand health tracking
software, the bank saw a 22% increase in impressions and launched a series of consumer-centric initiatives.
Download the 13-page report on brand health tracking in consumer banking to see:
- How companies can take a consumer-centric approach to establish themselves as trustworthy sources of information
- The digital content, people, and practical services that today's consumers are looking for
- 5 steps to approaching brand health tracking and meeting consumer needs in every industry
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.