FOR BRAND HEALTH
Before social media, marketers had to rely solely on traditional KPIs for quantifying and benchmarking their brand health, and the old marketing metrics, while useful in many ways, still left a lot of unanswered questions in terms of accuracy and context. Social media KPIs can shed light on some of these areas and provide a full and more insightful view of brand health.
This guide will provide a breakdown of how to move from the traditional brand health marketing metrics to a social media KPI framework, as well as business examples that will help put these KPIs into perspective so you can quickly get started in building a social media KPI framework of your own.
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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