Before social media, marketers had to rely solely on traditional KPIs for quantifying and benchmarking their brand health, and the old marketing metrics, while useful in many ways, still left a lot of unanswered questions in terms of accuracy and context. Social media KPIs can shed light on some of these areas and provide a full and more insightful view of brand health.
This guide will provide a breakdown of how to move from the traditional brand health marketing metrics to a social media KPI framework, as well as business examples that will help put these KPIs into perspective so you can quickly get started in building a social media KPI framework of your own.
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