Strategies to Get the Most out of Social Listening

Despite playing in a multi-billion dollar B2B space, aerospace companies have many of the same social media marketing pain points as SMBs in the consumer space. Many of these issues can be remedied with an intelligent social media strategy that leverages the benefits of social listening through quantitative and qualitative data generated by customers. For brands in the aviation sector, social listening requires blueprinted guidelines that tie use cases to business problems standard in the industry. In our guide, The Benefits of Social Listening for Aviation and Aerospace Manufacturing Companies, you will learn:

  • How to structure your social intelligence dashboards to ensure datasets are contextually relevant to the questions that need answering
  • When to use dashboards with subtopic query foundations that nest commonly used keywords into branded topics for granular analysis of customer pain points
  • How to track campaigns, brand reputation, product launches, competitive positioning, and much more

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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