Despite playing in a multi-billion dollar B2B space, aerospace companies have many of the same social media marketing pain points as SMBs in the consumer space. Many of these issues can be remedied with an intelligent social media strategy that leverages the benefits of social listening through quantitative and qualitative data generated by customers. For brands in the aviation sector, social listening requires blueprinted guidelines that tie use cases to business problems standard in the industry. In our guide, The Benefits of Social Listening for Aviation and Aerospace Manufacturing Companies, you will learn:
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