Fuel Your North American Marketing Strategies with Profiler Audience Insights

Synthesio Profiler surfaces data from your target audience’s internet habits to produce granular personae filled with details about your customer’s interests and brand affinities, to give you a 360-degree view of the people who matter most to your brand.

  • Did you know female baby boomers in the United States prefer Blake Shelton to Elvis Presley?

  • Did you know that the baby boomer women of Canada’s favorite alcoholic beverage is Southern Comfort?

  • Did you know that baby boomer males in Canada enjoy one of Lithuania’s oldest beers, Švyturys?

Download the full audience analysis report to see how we used Profiler to uncover key audience insights for Baby Boomer characteristics in the United States and Canada.

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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