Social media has provided customers with a magnified voice that can have a huge impact on an airline’s reputation – but responding to customers and negative experiences quickly and efficiently can turn a bad situation into a winning customer experience.
In the last few years, some smart airlines have been leading the way in leveraging social media to create a community around their brands, provide first-class customer service, and create widespread brand awareness with some truly amazing and innovative social media marketing initiatives.
Download our case study to find out how Synthesio’s platform helped this global airline gain valuable unsolicited insights into customer experience by analyzing conversations across the social web.
Synthesio, named the leader in a 2014 report looking at global Social Intelligence platforms. Used by some of the world's top brands, and the agencies that support them, Synthesio is the framework for building social intelligence that provides real business results. Whether an organization's social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore.