Social Media Intelligence (SMI) programs are incredibly powerful for brands and agencies to gain actionable insights across a variety of topics. Despite this, given the wealth of information these programs provide, it can become difficult to analyze all of it in a meaningful way.

Lately, in the Social Media Intelligence space, and in tech overall, Artificial Intelligence (AI) has become a buzzword that promises to fix the problem of data overload. While AI is undoubtedly a powerful technology that can help analysts surface findings, AI has not yet reached maturity. In other words, AI can help brands analyze data faster, and automate decisions that humans can make.

What AI cannot do, is completely replace human intelligence.

At Synthesio, we believe that only through a combination of machine intelligence and human intelligence, can we offer a solution that will take brands to the next level.

In this guide, we outline how we believe machine and human intelligence can be used together, and provide examples of the types of results this approach can bring.

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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