Affluent Influencers (aka Affluencers) are enthusiasts, early adopters, and heavy spenders. Most are not celebrities, bloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
When consumers have a complex investment question, need help picking a unique vacation destination, or are considering a new smart home purchase, they look for a trusted individual with a high degree of experience and enthusiasm to help them.
Read this 11-page report to learn more about Affluencers and how to leverage them to distribute your brand’s message.
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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