Turn Social Data into Actionable Business Strategy
On-Demand Webinar
Watch our on-demand webinar with TOMS & Advertising Age
Social Intelligence begins with listening; listening to your customers, the market, industry experts, your competitors, and anyone that is mentioning your brand online. But today it’s not enough to simply listen.
Social Intelligence is achieved when data insights are transformed into actionable assets that are shared openly across departments and integrated into the overall business strategy. This means mining, managing, and analyzing vast amounts of data - across millions of social sources - to understand customers better and activate, re-calibrate and optimize business programs across the enterprise.
In this on-demand webinar, Synthesio and TOMS will show you how to turn valuable social data insights into actionable business strategy, to help you achieve a highly competitive edge in all facets of marketing, PR and customer service programs.
Learn how to mine and leverage social data insights to:
- Profile any audience’s interests, activities, and brand affinities
- Track the performance of campaigns and sponsorships
- Plan media and content delivery both intelligently and efficiently
- Predict trends and purchase behavior during the holiday season
- Move beyond Social Listening to a Social Intelligence program that scales
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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