Turn Big Data Into Insights
Measure Your Social Media ROI
Are you ready to create tangible business results for your brand with Social Intelligence?
Big Data
Big data is a hot topic among marketers these days. Today’s leading organizations are turning big data into insights by managing and analyzing vast amounts of data across the social web. In this guide, we’ll show you how to use big data to develop smarter programs that connect to business impact, and build a Social Intelligence practice that will move you past the data - to action, optimization and ROI.
In this eBook you will learn how to:
- Get past the noise to actionable insights
- Identify influencers
- Detect and manage social media crises
- Compare online and offline data
- Analyze sentiment
- Pick the appropriate Key Performance Indicators (KPIs)
- Compare your results with competitors
- Define report formats
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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