The social web has opened up countless new channels for consumers to discuss products and brands. Consumers are taking to social media to voice opinions and ask for recommendations. Facebook, Twitter, LinkedIn and other social networks house much of this dialogue, but the conversation spills over into a vast array of blogs, forums, news and review sites. With the right tools in place you can uncover these opportunities, engage strategically and directly contribute to trackable lead generation for your brand.

Download our eBook to learn how to:

• Gain insight into your target prospect group

• Attract leads and prospects with compelling thought leadership content

• Discover influencers 

• Engage at point of need

• Measure the success of your lead generation efforts