How to Measure Social Reputation for the Cosmetics Industry
Case Study
A major cosmetics brand turned to Synthesio's Social Intelligence platform for Social Reputation measurement and optimization
The cosmetics brand had very little existing Social Data and had five business use-cases that required access to, and a strategic understanding of, their Social Data - including:
- Brand Benchmarking
- Audience Profiling Analysis
- Ambassadors' Social Performance
- Campaign Performance Monitoring
- Crisis Management
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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