Social Listening, Social Intelligence...So What?

How to Optimize Your Social Listening Dataset to Drive ROI

Many businesses struggle in wading through the massive amounts of data that Social Listening provides. As a result, their Social Listening strategies quickly become stagnant – relying solely on spikes in overall volume or sentiment to drive business decisions.

At Synthesio, we believe that social listening is a discipline – and like any discipline, it takes practical experience and a little savvy to elevate habitual work into an art form. In the third part of our Social Listening, So What? Series we’ll explore the multitude of ways a dataset can be refined and optimized to turn raw information into valuable, actionable Social Intelligence.

Watch our on-demand webinar to learn how to:

• Refine boolean queries with smart keyword choices
  
• Optimize sourcing of owned/earned channels to develop a dataset relevant to specific business needs
  
• Choose the right KPIs and data visualizations per Social Intelligence use case
  
• Leverage enriched qualitative data to segment audiences
• Filter through noise to spot emerging trends and potential opportunities