How to Find Actionable Business Insights in Social Media Data

People are gathering and listening to social data, but now they are struggling to prove the value and ultimate success of their social program to their management and higher-ups. In some cases, it has reached the point where top-level management has really started to wonder if there is any value, or if it’s time to put an end to the program in lieu of a new tactic. In other words: “Social Listening... So What?”

In this guide, we’ll teach you how to move past the “So What?” moment, with Social Intelligence strategies that will help uncover and streamline valuable social data for:

• Crisis Management
  
• Market Research
  
• Campaign Management
  
• Brand Health
  
• Building an Integrated Ecosystem