Ramadan Social Insights

Planning brand communications using both text and image-based social listening

The increasing use of visual social media platforms such as Pinterest and Instagram over the last few years have meant that brands too are using more visual content to optimize their content on social media.

Ramadan is a sacred time for reflection for Muslims , and the fasting practice is something they adhere to strictly. We decided to conduct a social media listening exercise looking at images and text shared throughout Ramadan.

For a full overview of our insights gathered, as well as a look at how brands can use these insights to more effectively engage with their audiences, download our case study.

About Synthesio

Synthesio, named the leader in a 2014 report looking at global Social Intelligence platforms. Used by some of the world's top brands, and the agencies that support them, Synthesio is the framework for building social intelligence that provides real business results. Whether an organization's social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore.

RAMADAN SOCIAL INSIGHTS

USING TEXT & IMAGE ANALYTICS TO FIND INSIGHTS INTO THE MUSLIM HOLIDAY

Planning brand communications using both text and image-based social listening

About Synthesio

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