Leverage Social Intelligence to Understand Media Value
A How-To Guide
Learn How to Calculate Your Brand's Media Value
Media Value is a simple way to see the total performance or engagement achieved on a post either by a company’s owned account or by a consumer’s or an influencer’s account. In this guide, we’ll take you step by step through three different ways to leverage Social Intelligence for calculating your company’s Media Value.
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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