How to Maintain the Allure of Luxury Online

For luxury brands, social media is a unique digital landscape with many opportunities to build on their exclusive image, which means luxury brands need to approach social engagement a bit differently from other industries. Their luxury brand marketing strategy is not necessarily focused on providing customer service and driving customer experience, but rather, it’s a manner of making their products appear that much more exclusive.

In order to have a strong luxury brand marketing strategy, luxury brands activate communities online that are not just communities composed of customers, but communities of brand advocates and influencers who can help cultivate this elite atmosphere around their brand. In this guide, you will find strong examples from:

Coach
Chanel
Harrods
Waldorf Dubai
Mercedes-Benz
Vera Wang

Insights Provided by Ipsos

Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.