Data gleaned from social media listening provides brands with Social Media Intelligence - key insights into a brand's reputation on social media - which lets them measure the impact of marketing campaigns worldwide, identify opportunities for engagement, assess competitor activity and share of voice, and get alerts on impending crises on a global scale. 

Download our eBook to learn how to:

• Use Social Intelligence to gauge the difference in social maturity across regions and brands

• Answer the “So What” question with your previous programs: analyze what worked and what didn’t

• Choose the optimal organization methodology: centralized vs. localized

• Speak the CEO/CMO language: build business-driven KPIs

• Agree on a reporting structure for all use cases

• Define an action path for escalation: connect and scale

• Build a predictive analytics program to optimize campaigns and boost ROI